WISMO is a 30-second answer trapped in a 24-hour medium. A six-week migration to Telegram and instant channels that demotes email on evidence instead of ripping it out.
Email open rates are single-digits. SMS is expensive and carrier-gated. Telegram groups are the most underrated DTC retention channel right now. Full funnel breakdown: popup timing, deep-link tracking, 7-day nurture, TG-native checkout.
Most teams get stuck between the personal WhatsApp and the Cloud API. Here is when the upgrade is mandatory, how quality rating works, and how the 24h window and templates actually play out.
Not a beginner explainer. Seven plays we have run, broken, and fixed — covering segmentation, subscription, broadcast, bot UX, and user session outreach.